Nike Case Analysis - 4952 Words

BRAND MANAGMENT Nike: Building a Global Brand Case analysis Ahmed Coucha 800090353 6/29/2011 Dr. Ibrahim Hegazy 2 How would you characterize Nike’s brand image and sources of brand equity in the U.S? Nike’s Brand image in the US: Brand image is the impression in the consumers mind of a brands total personality (real and imaginary qualities and shortcomings). It is set of feelings, emotions and experiences that are linked to the brand. While brand personality is the image the company wants to convey through the different brand architecture (logo, name, Marketing mix, and communicated messages) and they have control over, the brand image is the subjective mental picture of the brand. It is developed over time through advertising†¦show more content†¦Nike is capitalizing on the idolized view of American for their athletic heroes, specially the youth the main target of NIKE. This association projects the personality of the celebrity on the brand. The most famous example for brand association ever was the collaboration between Nike and Jordan, the association that personified Nike as a superior, achiever, successful and amazing top performing brand, By time this personification became permanent even when Jordan was not there turning consumer response to Nike brand from conditional (stimulated by the presence of Jordan) to permanent unconditional one. Also they associated with top sport events in the states by sponsoring the basketball American league. This brand association again conveyed an image of Nike as a 4 serious, high performance, American brand capitalizing on the nature of basketball as a tough game that is most popular in the states. From the other side this association, in addition to the personification of the brand, it increased the brand awareness. Nike communicated this association through their TV ads that was a hit at their time in the states like the Jordan air ad that caught fire and increased their sales dramatically. In addition, one of the most important sources of Nike brand equity is the high perceived quality of the brand not only among athletes but also between the public. Although most of their market was the public that used their shoes just forShow MoreRelatedNike Case Analysis794 Words   |  4 PagesNIKE CASE STUDY ANALYSIS Q: What characteristics about Nike contributed to their troubles with i2 becoming nothing more than a speed bump? 1. i2’s predictive demand application and its supply chain planner used different business rules and stored data in different formats, making it difficult to integrate the two applications. The i2 software needed to be so heavily customized to operate with Nike’s legacy systems that it took as much as a minute for a single entry to be recordedRead MoreNike Case Analysis930 Words   |  4 PagesNIKE ANALYSIS The Weight Average Cost of Capital (WACC) is the firm’s cost of capital. We can think of WACC as an average representing the expected return on all of the companies’ securities. It is an extremely important number for both corporations and usually financials advisors. Corporations use this number as a minimum for evaluating their capital projects or investments. So if for example the WACC of a firm is 10% and the return on investing in a project is 4.5%, then the company would notRead MoreThe Case Of Nike : Review Analysis1334 Words   |  6 Pages Case of Nike: Review Analysis 3 Over the decades, globalization, where economic integration across border allow businesses to expand beyond their domestic boundaries. (Malamud, V. Rotenberg, Y. (2010)); has become a phenomenon that is seen across the globe. Businesses large and both small are able to compete, produce, and sell their products without limits to either demographic or geographic factors. This allows company s to enlarge their base, their workforce, their consumers, and thereforeRead MoreNike Case Analysis717 Words   |  3 Pagesapproach, which was previously effective for Nike, centers all the business activities on continually innovating, improving and refining its products while it is under the assumption that customers simply want the best possible quality for their money. But due to changing circumstances and to pursue customer loyalty, Nike adapted the category driven approach which is derived from customer usage and purchase patterns. Post- internal and external analysis Nike concluded that th ere are primarily six majorRead MoreNike, Inc. Case Analysis844 Words   |  4 PagesNIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include ConverseRead MoreNike Case Study Analysis1294 Words   |  6 Pages â€Æ' Introduction Nike, a multinational company is one of the top and well known athletic footwear and apparel producers in the world. It had established production plants in many countries and has many suppliers, distributors, and retailers worldwide. It is well known because of its engagement in international business and the amount of employment it had created around the world. Nike was criticized as a result of how it managed its expansion strategyRead MoreCase Study Analysis: Nike, Inc.3361 Words   |  14 PagesANTONIO, PAUL ERIC G. 03 JUNE 2012 BUSINESS POLICY Case Study Analysis: Nike, Inc. Executive Summary Nike, Inc. has had three years of shifts of revenue and profit increases. During the case years studied (1999-2001), the net income in 2001 for Nike, Inc. (589.7M) increased by only 1.8% over 2000. Increases from 1999-2000 were much more significant 28.3% (579.1M). For the year 2001, revenues at Nike increased by 5.5% over 2000 to 9.489B. Since 1997, the company’s success includeRead MoreNike Case Analysis Essay1456 Words   |  6 PagesRecently, Nike has been trying to lower its environmental impact by reducing waste and use toxic materials. In your opinion, what are Nike’s ethical responsibilities in this situation? Nike has an ethical responsibility to all of their stakeholders to ensure they are effectively and efficiently using their materials in a way it does not harm the environment. It is their corporate responsibility to ensure safe and environmental friendly products to their consumers and stakeholders. Nike has expandedRead MoreCase Analysis of Nike, Inc.: Cost of Capital731 Words   |  3 PagesApparently, the issue of Nike’s case is to control and check the calculation cost of capital done by Joanna Cohen who is the assistant of a portfolio manager at NorthPoint Group. But I am willing to tell you that it can be a complex case in which we can doubt about sensitivity analysis done by Kimi Ford (portfolio manager) too. Because her assumptions such as Revenue Growth Rate, COGS / Sales, S A / Sales, Current Assets / Sales, and Current Liability / Sales have been adopted from previous incomeRead MoreCase Study Analysis of Nike and Google1657 Words   |  7 Pagesassociated with Nike`s core marketing strategy? Answer: Nike’s Core Marketing Strategy: Nikes excellence marketing strategies are their energy to achieve their market goals. Nike believes the pyramid influence that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes spokesperson, professional teams and college athletic teams to advertise and promote their products to customers. One renowned example of Nike marketing strategy

The Freedom Of The United States - 901 Words

As we all know, freedom is a very meaningful word, and it has a variety expressions and definitions. I can define the word freedom as liberty, independence, acting spontaneously, expressing yourself with no fears, being positive and making your own choices. All people in the entire world like to be free with no barrier or any kind of obstacles, emotionally and physically. Human beings deserve to be free and live their life with no struggles. The most moment I felt entirely free is when I went back home to my country, Morocco, to visit my family after a period living in the U.S. I personally prefer to be free from any complications, but it’s a pretty difficult in our society as a Muslim girl to be permitted to do something without control. Moreover, we are prohibited for certain things than in the US, for example going at night to have fun with friends or having a dinner at a late hour. Since I got married, I decided to move and live with my husband because he works and live in the US. In the beginning, it was a little hard for me to leave my parents and live in a far country than my homeland. However, I realized that I will have a lot of opportunities and chances in the US such as freedom. There are a lot of situations when I feel completely at liberty while I am living in the US, but at the same time it’s rare when I could feel open and relaxed from all the troubles, for instance, work hard to satisfy my needs and study to achieve my goals and dreams. Moreover, I don’tShow MoreRelatedThe Freedom And Freedom Of The United States1499 Words   |  6 PagesKnowing the Meaning of Freedom Freedom and liberties are the most popular and significant topic in the United States. However, what’s the freedom and who can enjoy the freedom became the controversial arguments in America during its post-civil war period. Since people with different gender, different race, and even different customs may have their own opinions and prospects of the rights they should have, white Americans, African Americans, immigrants and even women were trying to define and striveRead MoreThe Freedom And Freedom Of The United States1415 Words   |  6 Pages The Meaning of Freedom Freedom and liberties are the most popular and significant topic in the United States. However, what’s the freedom and who can enjoy the freedom became the controversial arguments in America during its post-civil war period. Since people with different gender, different race and even different customs may have their own opinions and prospects of the rights they should have, white Americans, Africa Americans, immigrants and even women were trying to define and strive for theirRead MoreThe Freedom Of The United States1501 Words   |  7 PagesWhen United States was founded, it was signified as the most progressive and political movement in Western Civilization, which has continued to change and form from all the racial, ethnic, and religious diversities within society. Through the freedom that was first generated from the separation of the church and state to the manifestation of the Constitution on December 15, 1791, it has changed the course of history forever. The expression of the people’s legal rights was the First Amendment to theRead MoreThe Freedom Of The United States759 Words   |  4 Pagesgreat country should be incredibly thankful for the freedoms and opportunities we have been afforded because many individuals that we have had the privilege of knowing and many individuals that we haven’t had the honor of knowing have all sacrificed their lives to protect our freedoms. Due in part to this great sacrifice, America can and is considered to be a country with a great sense of equality, opportunity, and freedom. The United States of America as stated before is a country were individualsRead MoreThe Freedom Of The United States Essay854 Words   |  4 PagesFreedom House was established in 1941 in the United States and focused first on the threat to freedom represented by Nazism. After the war, in its own words, it â€Å"took up the struggle against the other great twentieth century totalitarian threat, Communism† and def ined its mission as working for the spread of democracy and human rights in the world. Indeed, one of the instruments developed by Freedom House in order to spread its mission is the’s press freedom index, which has not changed practicallyRead MoreThe Freedom Of The United States Essay2413 Words   |  10 Pagesthe United States among the other freedoms that were automatically granted to whites when they were born. Freedom is defined as, â€Å"The power or right to act, speak or think as one wants without hindrance or restraint.† The 13th Amendment technically freed the slaves, but for a slave in 1864, African American’s vision of freedom was limited because they had been seen as property for such a long time. Slaves didn t know what was out there and there were many whites against this new freedom theyRead MoreThe Freedom And Freedom Of The United States Of America1603 Words   |  7 PagesAmericans, in this rightfully proud nation of The United States of America, have freedom and liberty set amongst the highest of our ideals. Generations w ere born and raised in this country. They were taught to always respect and cherish the rights and liberties given to us, the people, that were earned and are still being bravely defended to this day. Our rights were earned and are defended by our courageous, gun wielding soldiers. Currently, in this turbulent time of politics in our nation,Read MoreFreedom Of Speech : The United States1654 Words   |  7 PagesHonors English Period 7 14 March 2016 Freedom of Speech We the People of the United States, in order to form a perfect union and establish justice, created a Constitution for the good of all in the year of 1789. Two-hundred years later these composition of laws are still relevant to our lives. In these, the First Amendment, which was established into the constitution for the purpose of being conformed and to grant the citizens a guarantee of their basic freedom of speech; however, it appears thatRead MoreThe Freedom Of Speech By The United States Essay1530 Words   |  7 PagesThere are many phrases and use of words that can be considered controversial in the past as well in todays society. The first amendment states that â€Å"congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.† (Volokh, 2016.). Throughout hist ory, congress has kept up their end of the dealRead MoreReligious Freedom Of The United States1113 Words   |  5 PagesIn the United States, religious freedom is a unique right that not all countries allow. The founding fathers instilled this idea although they predominately followed the Christian faith. Several documents and common American morals have Christian roots; some of which include the establishment of God given rights and basic human decency. The words â€Å"In God We Trust† on our currency and â€Å"One Nation Under God† in our pledge represent the guiding principles that the United States was established on. Although

Writing and Colonial New England Free Essays

Men were not responsible for anything that went on in the house back in that time. Married and divorced parents spent more time now with their children than 40 years ago. Children time for fathers Increased a lot more now than in the colonial times. We will write a custom essay sample on Writing and Colonial New England or any similar topic only for you Order Now Fathers weren’t responsible for their children and women were obligated to do all house work. Response: This particular article took me by surprise because the fact that back in Colonial times fathers didn’t really help around the house is upsetting and surprising. In my opinion, women and men are obligated to do the same and equal work as catheter. The Role of Men and Women In Colonial New England: Summary: Women and Men were forbidden to strike each other in the Colonial times. A man was forced to give bond if he was caught verbally abusing his wife. The duty of a husband was to go work and support his wife at all times. Women’s property was forced to be given up to her husband once they were married and she was not allowed to work or own anything. In men’s pollen women lacked strength for Intellectual exercise. Response: This article shocked me because the fact that men saw themselves as better than women is extremely degrading and unfair, women can do the same wings men can do The Role of Children In Colonial New England: Summary: Puritan parents were obligated to direct their children responsibly. Children who were too spoiled were sent to be treated by a master to become more obedient. Girls started learning house work as young as the age of 5. They had to learn how to cook and clean and do all the kinds of housework. I feel like with time writing exams you are so rushed to finish writing and outline that by the time you start your essay you Just go blank. To prevent that I read my articles more than once to completely understand it thoroughly and then I begin my essay. This really helps me in the long run and is good or completing and understanding my essay. Log 1 felt like I was prepared for the midterm. If I were to change anything I would read my articles a few more times next time to better understand them before my midterm. But generally I felt like I did a exceptional Job on my midterm and tried my hardest spending all the time I could to finish it. Writers Checklist: 1 . Does your idea draft respond fully to the assignment? Yes, it does. 2. Are your ideas organized the way you want? Yes, in my opinion, the ideas are organized how I want them to be. 3. Does your intro explain what the essay is about and what its repose is? My essays introduction introduces the topic and explains what the essay is going you be about. . Do you have a thesis that states your point or indicates the issue the essay will address? Yes, my thesis indicates the issue that my essay will address. 5. Do the body paragraphs each have a topic sentence? Do they develop the main points by giving specifics and examples to support these points? Yes. 6. Does your conclusion make one or more recommendations? Yes, my conclusion makes at least one recommendation. 7. Yes, both my trusted friend and a classmate has reviewed my essay. How to cite Writing and Colonial New England, Papers

Digital Innovation of Apple Inc. Corporation

Question: Discuss about the Digital Innovation of Apple Inc. Corporation. Answer: Introduction The digital innovation is increasingly important today towards achieving the business goals. Having the right digital innovation can make or break an organization. The use of technology is changing the structure in wholesale, more so the digital innovation of the web in particular it has relentlessly and rewritten on the way the business is carried out. (Amit and Zott, 2012) Nonetheless, the recent research has shown that there are difficulties in the evaluation of the value that are generated by the digital innovation investments. In the 90s the first generation of the use of IT applications enabled the firms to streamline their operations internally while at the same time provide room for opportunities towards the process of innovation. Recently the use of digital technology has expanded beyond the internal dimensions and has penetrated on the products and the services that organization is offering. The organization that is elaborated at length in this paper is the Apple Inc. Corpo ration. Swot Analysis Strengths of Apple Corporation The equity of the brand. Apple Company is one of the leading companies in the world on the aspect of the brand of the equity. This has come back way on the days of Mcintosh PC, and Apple has been highlighted as a brand of great promises. The concept of tag of innovation. Apple company has applied most of the times label of innovation to their products like IPod, IPad, and the IPhone. (Trott, 2008)They have been responsible for many of the technological revolutions that have been exhibited over the years. Weakness of iPhone of Apple They have a high price. Because of the brand equity, they target the A grade customer segmentation. The Apple changes the upper price for the purchase of their devices as a comparison to other brands that offer similar features. The Apple iPhones have some restrictions. It has some restrictions that are unnecessary on the Apple iPhone that are out of the box. (Trott, 2008)The phones have no presence of Bluetooth, lacks the components to expand the memory, and the battery is they have is not removed. Having such phone that is priced high, it is expected to have more features from the phone. Opportunities Continued technological advancement. Apple has delivered many hits over the last decades and many people are expecting more products that are unique from this organization. 2. The organization is dependent more on the digital innovation.(Prahalad and Ramaswamy, 2003) Many individuals are becoming addicted to the use of the internet and various applications. More often, many individuals are becoming digitalized and as spending power increases, the smartphone industry like iPhone would gain boom. Threats There is issue of lack of the innovation. For the past decade, Apple Company has not made any innovation and bring in new products in the market. Nonetheless, many individuals expect them have come with new innovative products. The risk of the brand losing on the shine. Because of lack of innovation in the last few years, there is a chance that the brand of Apple may lose on the current equity of the brand over a period(Amita and Zott, 2012). If the company launches an innovation in the future, the brand would inevitably rise again. Digital Innovation of Apple and How it Affect the Organization The digital innovation has caused some effects at Apple due to the fact individuals in the company are not accepting the new changes that are being implemented.(Trott, 2008) Innovation cannot occur only in the company itself; Apple has understood this issue over the years. There is a need to outsource the processes that are not great in the company(Prahalad and Ramaswamy, 2003). Nonetheless, the aspect of get help from other companies is a hard thing to undertake since this process to outsource needs to be first identified. Besides, there is also the problem of searching an organization that would provide the best quality they want otherwise if the quality is compromised the brand name would be damaged in the market(Engardio, Einhorn, Kripalani, Reinhardt, Nussabaum and Burrows, 2005). The development of these digital innovations has created an environment for Apple to strive well and created a diverse market for their products across the globe. How Apple Company Would be Affected by the Innovations Digital innovation has revolutionized Apple Company and has enabled it to be amongst the best in the world. Each company today ought to be alert when it comes to issues of technology; Apple Company not an exceptional to this aspect. Digital innovation in the world of manufacturing of mobiles and the tablets began with Apple Company and gradually became adopted in the other industries.(Trott, 2008) The company has worked hard to make sure that the aspect of digital innovation can clearly fit on the processes and procedure of this company. Nonetheless, with the new adaptation of the new technology of digital innovation in the company, the team members have aligned themselves to enable this technology is taken ahead as desired by the technical experts. Therefore, employees ought to undergo a test of their technical strengths to know where each can suit well. How Innovation could Influence the Apple Company Products and Product Lifecycle. Innovation entails coming up with something new, and Apple Company has come up with the better innovation of products that are better than the competitors(Trott, 2008). The company is willing to take the risks to achieving their goals. The digital innovation has seen the company producing the best products that are getting a tremendous reception in the market. The company has made significantly huge profits that have come from the sales of their products. All their products have passed a good enough point throughout the years and have been widely being accepted by the consumers. (Prahalad and Ramaswamy, 2003)On the product life cycle has been an impact in that every time they are coming up with the innovation of their products to provide the customers new products with additional features and to have a competitive advantage over the other organizations. The aspect of the product cycle has been used successfully and has made the marketers of the product to assume that there is only on e trajectory for the successful products Apple organization has produced. Conclusion The digital innovation has revolutionized the way the organization is carrying business in this era. Apple Company has ventured on the digital innovation on the products they provide the consumer to have the experience of their time through a friendly interface on the applications. Digital innovation has also caused both positive and adverse effects on the organization. On the positive has enabled growth of the products of the group. On the negative, they may face problems especially on outsourcing services of competencies they do not have and the best company to outsource on the process of production without compromising the quality. On this paper, it has elaborated on the effects of the digital innovation on this endeavor, the SWOT analysis to identify the digital innovation they have, the impact of the change on the organization and the product. References Amita, R. and Zott, C, 2012. Creating vialue through business model innovation. MIT Sloan Management Review, pp. 53(3), p.41. Engardio, P., Einhorn, B., Kripalani, M., Reinhardt, A., Nussabaum, B. and Burrows, P, 2005. Outsourcing Innovation. Prahalad, C.K. and Ramaswamy, V, 2003. The new frontier of experience innovation. MIT slogan management review, pp. 44(4), pp.12-18. Selander, L., Hernfridsson, O. and Svahn, F, 2010. Transforming Ecosystem Relationship in Digital Innovation. ICIS, p. 138. Trott, P., 2008. Innovation management and new product development. s.l.: Pearson education.